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1982 Plastic bicycle Itera

A small number of plastic bicycle models have been produced. A notable example is the Itera Plastic Bicycle, a 1980's Swedish attempt to modernize the bicycle by replacing metal with injection moulded plastic composite materials. The project ended in technical and commercial failure after three years.
In December 1977, Volvo in Gothenburg wanted to produce minicars and investigated conditions and designs. In January 1978, it proposed plastic composite materials in many parts of the car. Other products were considered, the bicycle one of them.

In September 1981, the first bicycles were shown to retailers and the press. Nationwide advertising was scheduled for spring 1982. The bikes were delivered unassembled with tools provided in the box. In autumn 1981, more than 100,000 Swedes indicated they were interested. In February 1982, production started in Vilhelmina. However, sales were slow and the news media lost interest. The fact that not every box contained every part to assemble a bicycle frustrated many customers.

Production ended in 1985. Approximately 30,000 Itera bicycles were produced. The stock was sold to the Caribbean region where they became popular as rust is a problem with metal bicycles.

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