Puch is a manufacturing company located in Graz, Austria. The company was founded in 1889 by the industrialist Johann Puch and produced automobiles, bicycles, mopeds, and motorcycles. It was a subsidiary of the large Steyr-Daimler-Puch conglomerate.
In the 50s small motorcycles were accessible for many people as distinct from automobiles. The company Puch came into this little market with its VS 50 S model. The represented red moped was used by the former ship captain Plassning to drive from Ferlach to Wörthersee.