Between 1919 and 1931, Rolls-Royce manufactured its automobiles for the American market in Springfield, Massachusetts. These cars were virtually mechanically identical to their British counterparts and could be had with “semi-custom” bodies, which were built under the Rolls-Royce Custom Coach Work name by many of the U.S.’s most prominent custom coachbuilders.

Whilst the majority of Springfield Silver Ghosts had formal closed coachwork, the Rolls-Royce Custom Coach Work’s numerous contractors produced a series of spectacular open bodies as well. Amongst them was the Piccadilly Roadster, which was built under the RRCCW name by Merrimac Body Company, of Massachusetts. This fleet roadster was distinguished by its light and sporty lines, a jaunty fabric top, and a relatively small passenger compartment with a short tail, which was accentuated by the powerful length of the engine ahead. Approximately 20 of these bodies were built for the Springfield Phantom I.