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1927 Cadillac La Salle

Cadillac La Salle 1927 USA
en.wikipedia.org

LaSalle was a brand of automobiles manufactured and marketed by General Motors' Cadillac division from 1927 through 1940. Alfred P. Sloan developed the concept for LaSalle and certain other General Motors' marques in order to fill pricing gaps he perceived in the General Motors product portfolio. Sloan created LaSalle as a companion marque for Cadillac. LaSalle automobiles were manufactured by Cadillac, but were priced lower than Cadillac-branded automobiles and were marketed as second-most prestigious marque in the General Motors portfolio.

Like Cadillac, the LaSalle brand name was based on that of a French explorer, René-Robert Cavelier, Sieur de La Salle.
Built by Cadillac to its high standards, the LaSalle soon emerged as a trend-setting automobile. Earl was then placed in charge of overseeing the design of all of General Motors' vehicles.

The LaSalle was offered in a full range of body styles, including Fisher and Fleetwood Metal Body-built custom designs. The roadster could also be ordered in two-tone color combinations, at a time when dark colors like black and navy blue were still the most familiar colors produced by manufacturers. Earl's design even included a nod to the inspirational Hispano-Suiza, with the marque's circled trademark "LaS" cast into the horizontal tie bar between the front lights.

Wheelbases ranged between 128 in (3,251 mm) and 134 in (3,404 mm). The LaSalles of this era were equipped with Cadillac's "Ninety Degree V-8", making the car fast, while its smaller size made it sportier and more agile.

On June 20, 1927, a LaSalle driven by Willard Rader, along with Gus Bell, on the track at the Milford Proving Grounds, achieved 952 miles (1,532 km), averaging 95.2 mph (153.2 km/h), with only seven minutes given over to refueling and tire changes. In comparison, the average speed at that year's Indianapolis 500 was 97.5 mph (156.9 km/h). The test at Milford would have continued; however, a problem in the oil system drew the test to an early close, approaching the 9:45 mark.
 
 

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