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1998 Dodge Ram 1500

Dodge Ram 1500 1998

en.wikipedia.org
The Ram (formerly the Dodge Ram) is a full-size pickup truck manufactured by the Chrysler Group LLC. As of 2010, it has been sold under the Ram Truck brand. Previously, Ram was part of the Dodge lineup of light trucks. The name Ram was first used in 1981 on the redesigned Ram and Power Ram following the retiring and rebadging of the Dodge D Series pickup trucks as well as B-series vans. The truck is named for the Ram hood ornament that first appeared on Dodge vehicles in 1933. The Ram Truck is in its fourth generation as of the 2009 model year.


Second generation :

The Ram line was redesigned for the 1994 model year. The exterior styling was the result of design concepts by chief designer Phillip E. Payne during 1988-1990, plus extensive customer research that revealed that full-sized pickup buyers were enamored of a strong exterior design that suggested the "look of a big rig truck". Dodge Truck Product Planners recognized that while some customers would not identify with the unique design, it would mandate instant recognition for the new Dodge full-sized pickup. It featured a big rig-looking front end and a large grille and was nothing like the current Ford or Chevy/GMC pickup in design. Development began in 1986, ending in late 1992, despite being originally scheduled for a 1991 production start.

The redesigned 1994 Ram was a sales success, with sales rocketing from 100,000 units in 1993 to 240,000 in 1994, 280,000 in 1995, and nearly 400,000 in 1996. That year, it was prominently featured as the hero vehicle in the film Twister. Sales of this generation peaked at just over 400,000 in 1999 before declining against the redesigned Ford and GM trucks. By 2001, Ram sales figures were below those of Ford and Chevy trucks.

Engine offerings continued over from the first-generation Ram and were the 3.9 L V6, 5.2 L V8, 5.9 L V8, and 5.9 L I6 Cummins Turbo diesel. Added to the line up was a new 488 cubic inch 8.0L V10 engine designed as an alternative for those who wanted superior pulling power but didn't want a diesel. The new V10 and Cummins Turbo diesel could only be had in the 2500 and higher designation models. Models were now the 1500 half-ton, 2500 three-quarter-ton, and 3500 dual-rear-wheel one-ton in both 2- and 4-wheel drive. 1500 Rams offered both 6- and 8-foot (1.8 x 2.4 m) boxes. 2500 Rams offered 6-foot (1.8 m) boxes only with quad cabs. 3500 Rams were only made with 8-foot (2.4 m) boxes.
 
 

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